Performance-driven crm: how to make your customer relationship management vision a reality
Auteur :
Brown, Stanley A.
Éditeur :
Brown, Stanley A.Gulycz, Moosha,
ISBN :
9780470831618
Date de publication :
7 mai 2002
Dimensions :
23,9 x 16,5 x 2,2 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How to tell if--and how much--CRM is working in your firm Enthusiastically adopted by many firms as the way of the future, Customer Relationship Management is now facing its toughest challenge yet: the company evaluation. Measuring what gains CRM has made for your company, if any, is sound business.