Marketing your event planning business: a creative approach to gaining the competitive edge
Auteur :
Allen, Judy
Éditeur :
John Wiley and Sons Ltd
ISBN :
9780470833872
Date de publication :
1 août 2004
Dimensions :
23,7 x 17,5 x 2,1 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events.