New economy emotion: engaging customer passion with e-crm
Auteur :
Zingale, Alfredo / Arndt, Matthias
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470841358
Date de publication :
25 juin 2001
Dimensions :
21,5 x 13,7 x 1,5 cm
Poids :
312 g
Langue :
Anglais
Pays d'origine :
USA
The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment.