Global and transnational business: strategy and management
Auteur :
Stonehouse, George / Campbell, David / Hamill, Jim / Purdie, Tony
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470851265
Date de publication :
16 mars 2004
Dimensions :
24,6 x 17,1 x 2,7 cm
Poids :
794 g
Langue :
Anglais
Pays d'origine :
USA
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.