Breakthrough zone: harnessing consumer creativity for business innovation
Auteur :
Langmaid, Roy / Andrews, Mac
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470855393
Date de publication :
30 oct. 2003
Dimensions :
25,5 x 19,5 x 2,0 cm
Poids :
652 g
Langue :
Anglais
Pays d'origine :
USA
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity.