Celebrity sells
Auteur :
Pringle, Hamish
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470868508
Date de publication :
26 mars 2004
Dimensions :
22,9 x 15,7 x 2,1 cm
Poids :
539 g
Langue :
Anglais
Pays d'origine :
USA
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.