Event marketing: how to successfully promote events, festivals, conventions, and expositions
Auteur :
Preston, C. A.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470891070
Date de publication :
23 mars 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
700 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.