Designing and conducting business surveys
Auteur :
Snijkers, Ger / Haraldsen, Gustav / Jones, Jacqui / Willimack, Diane
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470903049
Date de publication :
27 sept. 2013
Dimensions :
23,5 x 15,5 x 3,1 cm
Poids :
848 g
Langue :
Anglais
Pays d'origine :
USA
Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles.