Business analytics for sales and marketing managers: how to compete in the information age
Auteur :
Laursen, Gert H. N.
Éditeur :
Laursen, Gert H. N.
ISBN :
9780470912867
Date de publication :
15 avr. 2011
Dimensions :
23,6 x 16,4 x 2,4 cm
Poids :
438 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Expert guidance on information management for optimum customer intelligence processes <p>Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.