Chasing the monster idea: the marketer's almanac for predicting idea epicness
Auteur :
Mumaw, Stefan
Éditeur :
Mumaw, Stefan
ISBN :
9780470915851
Date de publication :
11 févr. 2011
Dimensions :
22,0 x 15,4 x 2,2 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How do you develop solutions that rock? Ones that surpass their initial local purpose and grab an industry by its throat, quickly and efficiently turning interested parties into concept evangelists, propagating the core message and values of the idea in ways traditional distribution can't reach, influencing behaviour and alters perceptions.