Modern analysis of customer surveys: with applications using r
Auteur :
Kenett, Ron S. / Salini, Silvia
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470971284
Date de publication :
6 janv. 2012
Dimensions :
25,2 x 17,5 x 2,8 cm
Poids :
907 g
Langue :
Anglais
Pays d'origine :
USA
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays.