Key account management: the definitive guide
Auteur :
Woodburn, Diana / McDonald, Malcolm
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470974155
Date de publication :
21 janv. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
820 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.