Beyond the familiar: long-term growth through customer focus and innovation
Auteur :
Barwise, Patrick / Meehan, Sean
Éditeur :
John Wiley & Sons Inc
ISBN :
9780470976319
Date de publication :
11 mars 2011
Dimensions :
23,6 x 16,0 x 2,1 cm
Poids :
422 g
Langue :
Anglais
Pays d'origine :
USA
Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.