Creating market insight: how firms create value from market understanding
Auteur :
Smith, Brian
Éditeur :
Smith, BrianRaspin, Paul,
ISBN :
9780470986530
Date de publication :
9 avr. 2008
Dimensions :
23,6 x 16,4 x 2,4 cm
Poids :
624 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Market Insight is, quite literally, the knowledge about the market that meets the criteria of an organizational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.