This business has legs": how i used infomercial marketing to create the $100,000,000 thighmaster craze: an entrepreneurial adventure story
Auteur :
Bieler, Peter
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471147497
Date de publication :
12 juin 1996
Dimensions :
24,3 x 16,0 x 2,4 cm
Poids :
539 g
Langue :
Anglais
Pays d'origine :
USA
Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission. " --Paul B.