Truth, lies, and advertising: the art of account planning
Auteur :
Steel, Jon
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471189626
Date de publication :
16 mars 1998
Dimensions :
23,1 x 16,0 x 3,1 cm
Poids :
499 g
Langue :
Anglais
Pays d'origine :
USA
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.