Essentials of crm: a guide to customer relationship management
Auteur :
Bergeron, Bryan
Éditeur :
Bergeron, Bryan
ISBN :
9780471206033
Date de publication :
30 janv. 2002
Dimensions :
23,7 x 16,2 x 1,3 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Essentials of CRM provides an overview of an increasingly important field of customer relationship management (CRM). Correcting a widespread lack of understanding of CRM at the CEO level, this book provides senior-level executives with a solid foundation of what CRM is and how a good customer relationship management system should work.