Marketing insights from a to z: 80 concepts every manager needs to know
Auteur :
Kotler, Philip
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471268673
Date de publication :
11 mars 2003
Dimensions :
23,6 x 16,4 x 2,3 cm
Poids :
399 g
Langue :
Anglais
Pays d'origine :
USA
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.