Driven: inside bmw, the most admired car company in the world
Auteur :
Kiley, David
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471269205
Date de publication :
20 avr. 2004
Dimensions :
23,6 x 16,2 x 3,0 cm
Poids :
522 g
Langue :
Anglais
Pays d'origine :
USA
David Kiley - author of Getting the Bugs Out - goes inside BMW to find out how the fabled German automaker does what it does so well. He reveals the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes their cars more than just ACA"automobiles.