Graphic designer's guide to creative marketing, the: finding & keeping your best clients
Auteur :
Bowen, Linda Cooper
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471293149
Date de publication :
22 mars 1999
Dimensions :
23,7 x 19,0 x 1,1 cm
Poids :
402 g
Langue :
Anglais
Pays d'origine :
USA
The intangible and highly subjective nature of design services creates unique marketing challenges for the graphic designer. This user-friendly guide demonstrates how to tackle these challenges successfully, with complete step-by-step instructions for the development and execution of effective marketing plans and materials.