Learning from the future: competitive foresight scenarios
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471303527
Date de publication :
18 nov. 1997
Dimensions :
24,8 x 16,4 x 3,9 cm
Poids :
794 g
Langue :
Anglais
Pays d'origine :
USA
The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View.