Marketing hospitality
Auteur :
Hsu, Cathy H. C. / Powers, Tom
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471348856
Date de publication :
4 févr. 2002
Dimensions :
24,4 x 19,8 x 2,9 cm
Poids :
833 g
Langue :
Anglais
Pays d'origine :
USA
How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field.