Wharton on making decisions
Auteur :
Hoch, Stephen J.
ISBN :
9780471382478
Date de publication :
12 avr. 2001
Dimensions :
23,3 x 16,4 x 3,0 cm
Poids :
654 g
Langue :
Anglais
Pays d'origine :
USA
This book assembles leading researchers who demonstrate how to apply the latest approaches to the science of decision-making from four perspectives: personal, managerial, negotiator, and consumer. Stephen J. Hoch (Philadelphia, PA) is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania.