Mining the web: transforming customer data into customer value
Auteur :
Linoff, Gordon S.
Éditeur :
Linoff, Gordon S.Berry, Michael J. A.,
ISBN :
9780471416098
Date de publication :
14 mars 2002
Dimensions :
23,6 x 19,0 x 2,0 cm
Poids :
658 g
Langue :
Anglais
Pays d'origine :
USA
Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions.