Corporate social responsibility: doing the most good for your company and your cause
Auteur :
Kotler, Philip / Lee, Nancy R.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471476115
Date de publication :
18 janv. 2005
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
526 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.