Pdma toolbook 2 for new product development, the
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471479413
Date de publication :
28 oct. 2004
Dimensions :
24,3 x 16,3 x 3,4 cm
Poids :
953 g
Langue :
Anglais
Pays d'origine :
USA
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.