Reframing business: when the map changes the landscape
Auteur :
Normann, Richard
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471485575
Date de publication :
30 mai 2001
Dimensions :
23,2 x 16,1 x 2,4 cm
Poids :
709 g
Langue :
Anglais
Pays d'origine :
USA
Recognized by his peers as one of the leading management thinkers of his time, Richard Normann offers a new approach to strategy: an original way to think about organizations and create a different future. He shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future.