Project marketing: beyond competitive bidding
Auteur :
Cova, Bernard / Ghauri, Pervez / Salle, Robert
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471486640
Date de publication :
22 mars 2002
Dimensions :
24,6 x 17,1 x 1,4 cm
Poids :
425 g
Langue :
Anglais
Pays d'origine :
USA
Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.