Ibm redux: lou gerstner & the business turnaround of the decade
Auteur :
Garr, Douglas
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471491880
Date de publication :
27 janv. 2000
Dimensions :
9,3 x 6,3 x 1,3 cm
Poids :
709 g
Langue :
Anglais
Pays d'origine :
USA
This text takes an in-depth look at IBM's recovery and the man who is leading it, Lou Gerstner. It chronicles Gerstner's rise, his arrival as the first steward from outside the company's ranks, and his implementation of new strategies. It draws on more than 150 interviews and hundreds of documents.