Taken for a ride: how daimler-benz drove off with chrysler
Auteur :
Vlasic, Bill / Stertz, Bradley A.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471497325
Date de publication :
27 juin 2000
Dimensions :
9,3 x 6,2 x 1,1 cm
Poids :
709 g
Langue :
Anglais
Pays d'origine :
USA
This work offers an account of the 1998 merger between Chrysler - a resurgent, deeply American company famous for its minivans, and Daimler - maker of Mercedes-Benz cars; a merger that created a global mega-company with $130 billion in annual revenue.