Dollarization discipline, the: how smart companies create customer value...and profit from it
Auteur :
Fox, Jeffrey J. / Gregory, Richard C.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471659501
Date de publication :
21 sept. 2004
Dimensions :
22,8 x 16,4 x 2,6 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
How companies turn value--added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services.