Wharton on managing emerging technologies
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471689393
Date de publication :
3 sept. 2004
Dimensions :
23,1 x 15,4 x 3,2 cm
Poids :
578 g
Langue :
Anglais
Pays d'origine :
USA
An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.