Indispensable: how to become the company that your customers can't live without
Auteur :
Calloway, Joe
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471703082
Date de publication :
24 mai 2005
Dimensions :
23,1 x 15,8 x 1,8 cm
Poids :
431 g
Langue :
Anglais
Pays d'origine :
USA
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance.