Packaging design: successful product branding from concept to shelf
Auteur :
Klimchuk, Marianne R.Krasovec, Sandra A.,
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471720164
Date de publication :
22 sept. 2006
Dimensions :
23,4 x 19,5 x 2,3 cm
Poids :
783 g
Langue :
Anglais
Pays d'origine :
USA
Packaging Design: From Concept to Shelf offers a single source for practical information on how to create successful packaging designs that serve as the marketing vehicle for consumer products.