Pricing on purpose: creating and capturing value
Auteur :
Baker, Ronald J.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471729808
Date de publication :
17 févr. 2006
Dimensions :
23,2 x 16,3 x 3,3 cm
Poids :
701 g
Langue :
Anglais
Pays d'origine :
USA
--Reed Holden, founder, Holden Advisors Corp. , www. holdenadvisors. com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn.