How to sell at margins higher than your competitors: winning every sale at full price, rate, or fee
Auteur :
Steinmetz, Lawrence L. / Brooks, William T.
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471744832
Date de publication :
2 déc. 2005
Dimensions :
22,6 x 15,0 x 2,8 cm
Poids :
454 g
Langue :
Anglais
Pays d'origine :
USA
Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.