Boston consulting group on strategy, the: classic concepts and new perspectives
Auteur :
STERN CARL
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471757221
Date de publication :
9 juin 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
638 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.