Perfect pitch: the art of selling ideas and winning new business
Auteur :
Steel, Jon
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471789765
Date de publication :
8 déc. 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
484 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.