Eleventh commandment, the: transforming to "own" customers
Auteur :
Vandermerwe, Sandra
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471958239
Date de publication :
5 juin 1996
Dimensions :
24,8 x 17,6 x 2,5 cm
Poids :
624 g
Langue :
Anglais
Pays d'origine :
USA
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.