Tourism promotion and power: creating images, creating identities
Auteur :
Morgan, Nigel / Pritchard, Annette
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471983415
Date de publication :
29 juil. 1998
Dimensions :
25,1 x 19,4 x 2,6 cm
Poids :
709 g
Langue :
Anglais
Pays d'origine :
USA
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.