Over the horizon: planning products today for success tomorrow
Auteur :
Hollins, Bill / Hollins, Gillian
Éditeur :
John Wiley & Sons Inc
ISBN :
9780471987178
Date de publication :
22 juin 1999
Dimensions :
24,9 x 15,3 x 1,6 cm
Poids :
397 g
Langue :
Anglais
Pays d'origine :
USA
Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short--term healthy bottom--line in order to satisfy their shareholders.