Crystallizing public opinion
Auteur :
Bernays, Edward
Éditeur :
Dover Publications Inc.
ISBN :
9780486836584
Date de publication :
30 nov. 2019
Dimensions :
20,3 x 12,7 x 0,8 cm
Poids :
162 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.