Hegarty on advertising: turning intelligence into magic
Auteur :
Hegarty, John
Éditeur :
Hegarty, John
ISBN :
9780500515563
Date de publication :
6 juin 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
840 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.