Advertising the american dream: making way for modernity, 1920-1940
Auteur :
Marchand, Roland
Éditeur :
University of California Press
ISBN :
9780520058859
Date de publication :
16 sept. 1985
Dimensions :
25,4 x 17,8 x 2,5 cm
Poids :
953 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."