Seducing the french: the dilemma of americanization
Auteur :
Kuisel, Richard F.
Éditeur :
University of California Press
ISBN :
9780520206984
Date de publication :
27 janv. 1997
Dimensions :
22,9 x 15,2 x 2,0 cm
Poids :
454 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II.