Creating the corporate soul: the rise of public relations and corporate imagery in american big business
Auteur :
Marchand, Roland
Éditeur :
Marchand, Roland
ISBN :
9780520226883
Date de publication :
5 juin 2001
Dimensions :
25,4 x 17,1 x 2,0 cm
Poids :
912 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. This book tells how large companies such as AT&T and US Steel created their own 'souls' in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.