Radio active: advertising and consumer activism, 1935-1947
Auteur :
Newman, Kathleen M.
Éditeur :
University of California Press
ISBN :
9780520235908
Date de publication :
17 mai 2004
Dimensions :
22,9 x 15,2 x 1,5 cm
Poids :
363 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Tells the story of how radio listeners at the American mid-century were active in their listening practices. Argues that the 1930's witnessed the emergence of a symbiotic relationship between between advertising and activism.