Royal fever: the british monarchy in consumer culture
Auteur :
Otnes, Cele C. / Maclaran, Pauline
Éditeur :
University of California Press
ISBN :
9780520273665
Date de publication :
19 oct. 2015
Dimensions :
22,9 x 15,2 x 2,5 cm
Poids :
544 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture.