Words matter: communicating effectively in the new global office
Auteur :
Keating, Elizabeth / Jarvenpaa, Sirkka L.
Éditeur :
University of California Press
ISBN :
9780520291379
Date de publication :
18 oct. 2016
Dimensions :
21,0 x 14,0 x 2,0 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. This book examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers.