Winning message, the: candidate behavior, campaign discourse, and democracy
Auteur :
Simon, Adam F.
Éditeur :
Cambridge University Press
ISBN :
9780521001915
Date de publication :
29 avr. 2002
Dimensions :
22,7 x 15,2 x 1,3 cm
Poids :
287 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.